Google passed a milestone of sorts during May 2011. The company became the first web presence to garner one billion unique visitors in one month’s time. This number includes every visitor to every website owned by Google such as Youtube and Gmail. Microsoft websites are close behind with 900 million stop bys and young upstart Facebook had 714 million friends come to call.
As web developers who work hard to get a hundred thousand visitors to a site in any given month, we are astounded by these figures. That whole snowball rolling down a mountain thing really works! But something to be discussed about all of this is how the sites manage to make a dollar or a pound from all of this traffic and does supersite monetization have any relatable bearing to us mere web mortals?
I believe it does. Let us examine the way these sites make money. Google is in the advertising business, the ad game, “The Hidden Persuaders.” They are incredibly adept at targeting product buyers and pitching their clients goods. Indeed the entire text ad business, using calls to action, smacks of infomercial appeal.
Facebook is basically in the billboard business. Pay them enough money and they will plaster your burgers, insurance or political agenda all over the right hand sidebar. The ads are not very compelling but you do get those page views.
Finally we have Microsoft. Microsoft does sell a few ads on Bing, plus here and there, but they make their money selling Windows and Windows gear. Need a nice $800.00 compiler? Come to Bill’s new and used software. Most people have no idea how many applications and web development programs Microsoft offers. Let’s just say they don’t need Java.
So how does all this relate to us web peons? We monetize in exactly the same ways as these masters of the web universe do. We are either running our affiliate billboards, directly selling in house products, or running pay per click ads in hopes of piling up pennies. There aren’t really too many options for website monetization. Now if someone were to come up with a new one…
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