Proprietary semantic search technology allows marketers to effectively engage customers on food, home goods and entertainment web sites from top publishers
NEW YORK, July 7, 2011 /PRNewswire/ — Vertical Search Works (VSW), a rapidly growing provider of paid search services for Web publishers and advertisers, announced today that it had signed advertising contracts with online publishers representing more than 200 million page views per month.
VSW combines semantic search technology first developed for the United States intelligence agencies with relationships with leading publishers to deliver paid search advertising solutions that are more visually appealing and relevant than traditional search advertising platforms.
“We are excited to able to offer such a large volume of premium content that is relevant to our advertisers,” said Colin Jeavons, President and CEO of VSW. “Advertisers and publishers increasingly find our vertical paid search solution to be an effective complement to their existing text and banner ad campaigns. As we continue to develop partnerships with Web publishers, we expect to expand exponentially the number of page views available to our advertisers.”
About Vertical Search Works
Vertical Search Works’ mission is to provide better, more accurate search to people seeking information, knowledge, products or services within their area of interest. VSW leverages proprietary semantic search technology which understands user intent better than traditional keyword-based search. Users can experience VSW Search™, a targeted vertical search engine, on the Web sites of major online content producers in the Food, Home Garden and Entertainment industries. The company also offers VSW FeatureLink™, which allows marketers to feature their products with an image and a 140-character call to action next to relevant content from VSW’s online publishing partners. Marketers pay a fixed price cost-per-click and generate additional sales without the complexity of keyword bidding. VSW FeatureLink™ is complementary to all paid search and advertising models currently used by its publishers.
Vertical Search Works was formed from the February 2010 merger of Convera Corporation, a leading developer of search technology for the U.S. intelligence community, and Firstlight ERA, a leader in advertising sales technology. VSW is a privately held company headquartered in New York. For more information, visit www.verticalsearchworks.com.
Media Contact: Keith Campbell, 973-945-6514, kcampbell@schwartz.com
SOURCE Vertical Search Works
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