Pay for Click advertising has revolutionized the ad industry, but is it nearing the end of its upward spiraling cycle? There is no shortage of sites promoting pay for click. But the cost per click also continues to spiral. Consider that some people are paying $5, $10 and sometimes even $20 per click! Doesn’t this sound high? Only a small percentage of those people will actually pick up the phone to call the advertiser. Imagine what the cost per call must be. Pay per call is still has only a small percentage of adoption. But if pay for click costs continue to rise, we predict that pay per call will gain share of market more rapidly.
