Instant, one-click calling capabilities of mobile phones and desktop VoIP services have started to significantly change the digital advertising landscape. Advertisers who may have been initially uncertain about mobile advertising should now incorporate click-to-call, bid per call and Pay For Call advertising into their existing digital advertising campaigns or risk losing significant lead traffic.
Marchex and comScore will co-host a free, open-to-the-public webinar on Thursday, January 26 to cover the results of the study and provide attendees with key information on developing and executing successful digital call advertising campaigns for national advertisers and small businesses.
John Busby, Vice President of the Marchex Institute, and Kirby Winfield, Senior Vice President at comScore, will help webinar attendees gain an understanding of how measurement and verification can make or break digital advertising campaigns, how the growth of smart phones is creating new opportunities in performance advertising and why understanding and managing the quality of a Pay For Call or Google click-to-call campaign is essential to drive performance.
Interested parties can register at:
About Marchex:
Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers through the phone when they are ready to buy.
Our performance-based call advertising products, Marchex Call Connect and Marchex Call Analytics, are reinventing how businesses acquire and upsell new customers through phone calls. Our award-winning Small Business Solutions products empower businesses to efficiently acquire new customers. Every day, our products support hundreds of thousands of advertisers and partners, ranging from global enterprises to local businesses.
For more information about Marchex (NASDAQ: MCHX), please visit www.marchex.com.
1 Findings derived from sampling set of calls.
