Online marketing training goes mainstream with structured curriculum and
accredited providers
SCOTTS VALLEY, Calif.–(EON: Enhanced Online News)–Benedictine University’s new MBA Internet marketing program, built
around Market Motive’s licensed online marketing curriculum, fills a
growing need. With every passing day, online marketing becomes more
critical to business success. Both small and large businesses have a
newfound demand for staff with expertise in online marketing. Skills in
demand include social media, pay-per-click advertising, search engine
optimization (including mobile), local search advertising and landing
page conversion optimization.
“YouTube And Video Marketing: An Hour A Day.”
That means a variety of new job opportunities and a growing requirement
for accredited online marketing training. Higher education and training
institutions like Benedictine
University and Market
Motive are stepping up to the challenge.
“A significant core of marketing jobs didn’t exist just a few years
ago,” says Mick Carroll, dean of Benedictine’s Moser College of Adult
and Professional Studies. “Titles like Social Media Director, SEO
Specialist and Online Reputation Manager have sprung up as companies
scramble to unify their online and offline sales, marketing and tracking
strategies. We’re offering an in-depth, industry-leading Internet
Marketing Certificate at Benedictine University because online
marketing expertise is absolutely central to business marketing today.”
Students can complete Benedictine’s graduate-level, web-based Internet
Marketing program as a Master of Business Administration (M.B.A.)
concentration or as a stand-alone certificate program.
Benedictine’s partnership with Market Motive, the industry leader in the
development of online marketing curriculum, means that students have
access to the most up-to-date streaming video lessons available. Market
Motive’s teaching faculty are the best and brightest in the industry —
sought-after keynote speakers, recognized thought leaders and
bestselling authors — and the streaming videos are constantly updated
to remain current and actionable.
“We’re applying a traditional education structure to the dynamic world
of online marketing,” says Scott Milrad, Director of Education at Market
Motive. “We provide structured online marketing curriculum,
reinforced with hands-on projects and certification tests, which are
constantly updated to assure that training is current and students are
instantly valuable to today’s marketing organizations. Couple that with
the strong management curriculum and regional accreditation at
Benedictine, and it makes for a great program.”
About Benedictine University
Benedictine University advances the education of undergraduate and
graduate students from diverse ethnic, racial and religious backgrounds.
The school prepares its students for a lifetime as active, informed and
responsible citizens and leaders in the world community. Benedictine
University currently offers 11 full programs and four graduate
certificates in a flexible, online format. For more information, please
visit: http://www.onlinedegrees-benedictine.com.
About Market Motive
Market Motive produces web-based curriculum in SEO, Web Analytics,
Social Media Marketing, Online PR, PPC Advertising, and Conversion
Optimization for educational institutions, corporations and
direct-to-consumer use. Curriculum is constantly updated for relevancy
and is backed by top authors, speakers and recognized thought leaders in
the online marketing community.
Market Motive’s Dream Team faculty is made up of best-selling authors
and speakers, including Avinash Kaushik, Analytics Evangelist at Google
and author of “Web Analytics 2.0;” Jennifer Laycock, author of “The
Small Business Guide to Search Engine Marketing;” Bryan Eisenberg, New
York Times best-selling author of “Always Be Testing;” David Szetela,
author of “Pay Per Click Search Engine Marketing: An Hour A Day;”
Stuntdubl’s Todd Malicoat, respected SEO authority and speaker; Matt
Bailey, Founder of SiteLogic and author of “Internet Marketing: An Hour
A Day;” and Greg Jarboe of Online PR, leading authority on online
publicity and author of “YouTube And Video Marketing: An Hour A Day.”
Market Motive was founded in 2007 by Michael Stebbins, John Marshall and
Avinash Kaushik, and is based in Scotts Valley, Calif. For more
information, visit marketmotive.com
or call (831) 706-2369.
