DALLAS — Personal-injury lawyer Frank Frasier wants the world to know about his business but didn’t think much of the search-based Internet advertising that’s all the rage these days. Potential clients wouldn’t learn much about him through it, he figured, and he really can’t tell if they have a case without speaking with them directly.

http://www.usatoday.com/tech/products/services/2005-09-05-pay-per-click_x.htm