SalesPortal is listed as an example of innovative technology in lead generation.
Redwood City, CA (PRWEB) March 20, 2012
SalesPortal, a pay per call advertising network for businesses with contact centers, is included in a new AMR International research paper, entitled “Opportunities in lead generation: what every publisher and investor should know.” The company is listed as an example of innovative technology in lead generation.
AMR states industry growth will be led by a new generation of business models, or pioneers, that will “blend superior execution, content, brand and digital technology to offer attractive returns for media companies and investors alike.”
Highlights of AMR International’s new paper, according to their announcement, include:
- defining the lead generation industry
- illustrating how lead generators create value
- highlighting the risks as well as the growth opportunities
- identifying the critical success factors
AMR International is a strategy consulting firm that specializes in media and publishing. View the full lead generation paper.
SalesPortal is the first pay per call advertising network that enhances customer engagement, generates new revenue streams for companies with contact centers, and lowers advertisers’ costs of customer acquisition. Its patented technology enables enterprises with contact centers to offer their customers relevant products from top-branded, pre-approved advertisers at the end of sales and service calls. Marketers bid against each other for the opportunity to have their product presented to callers and to receive end-of-call live phone transfers from these contact centers. SalesPortal’s breakthrough technology links contact centers with relevant marketers to enable the delivery of qualified phone transfers on a pay per call basis. Winner of the Direct Marketing Association’s Innovation Award, SalesPortal delivers real-time analytics and metrics to maximize revenues for its clients. For more information, visit http://www.salesportal.com.