Telmetrics Urges Traditional Media to Move to Performance-Based Revenue Model at The Kelsey Group’s DMS ’09 Conference (Marketwire via Yahoo! Finance)

ORLANDO, FL–(Marketwire – 09/23/09) – Bill Dinan, president of Telmetrics , the leading provider of advertising call measurement solutions , today advised attendees at The Kelsey Group’s Directional Media Strategies 2009: The Multiplatform Opportunity event that the Yellow Pages industry needs to shift to a performance driven business model to thrive in today’s competitive media market. During …