Category: News (page 51 of 1505)

You don’t need to produce your own videos to find customers on YouTube. Instead, try promoting your business in millions of other people’s videos with YouTube’s in-video and in-stream advertising. 

YouTube boasts over two billion daily video streams and a hundred million unique monthly users in the U.S. alone. It also offers the ability to narrow the options and target viewers using ad demographics, geography, language, interest categories, keywords and video-content categories. And you can target ads to individual videos and channels if you know exactly what your potential customers are watching.

There’s variety on how you pay too. YouTube charges advertisers on a cost-per-thousand, or CPM, basis, or a cost-per-click basis. Some video ads can also be purchased on a cost-per-view basis.

No matter how you pay, to get the most bang for your buck consider these three basic options for placing your advertising inside the YouTube videos themselves.

In-video ads
These banner-style graphics or text-based ads that run during a YouTube video appear when the video begins to play. When clicked, the ads can point to your own videos or an external URL.

How to optimize? Use in-video ads in conjunction with identical online display ads and search engine ads to maximize impressions as your customers surf related sites on the web.

In-stream ads
In-Stream Ads are short video ads that run before, during or after a YouTube video. The in-stream ads can’t be longer than 15 seconds for short form videos that clock in at less than 10 minutes or longer than 30 seconds for long form videos, which are more than 10 minutes long, so prepare a short and concise message with a clear call-to-action.

How to optimize? If you don’t have your own video production budget to produce a video ad, use a service such as Spot Mixer www.spotmixer.com to build a video ad from a template.

Mobile in-stream ads
In-Stream ads can be show up before a video runs on mobile devices through the YouTube 2.0 Android App for mobile Partner watch pages. Or, if your small-screen budget is big, you can place a so-called 1-Day Mobile Roadblock to reach customers on iPhones, Androids, Windows phones and Blackberrys. A roadblock buys all available ad impressions on m.youtube.com for an entire day and has the potential to reach over 7 million viewers in a single 24 hour period.

How to optimize? When advertising on mobile devices, make sure that your in-stream ads link to a website that is optimized for mobile devices.

Have you tried advertising in YouTube videos? Tell us about your optimizing tip below.

– John Arnold is president of Aveta Marketing, a marketing agency in Boulder, Colo.

Optus pays $178k penalties to ACCC for misleading advertising – UPDATED

By Stuart Corner
Wednesday, 18 May 2011 12:08

IT Policy –

Regulation

Rather than having to take Optus to court the ACCC has used the new consumer protection laws to hit Optus with 27 penalties totalling $178,200 for making false and misleading representations in its advertisements for its ‘Max Cap’ plans. Optus says it eleccted to pay the fines, without admitting guilt, rather than contest the matter in court.

Amendments to the Trade Practices Act that came into force in April 2010 enable the ACCC to impose the penalties on the basis of its own judgement of the offending conduct. Previously it would have had to have a court rule on allegations of false and misleading conduct.

This is only the second time that the ACCC has used its new powers against a telco for false and misleading advertising. In December the ACCC issued four infringement notices to Dodo for making false or misleading representations about the price of its services in advertising its Unlimited ADSL2+ broadband plan. Dodo paid $26,000 in penalties.

In the case of Optus, the ACCC issued 27 notices, each carrying a penalty of $6,600 on the basis that it “had reasonable grounds to believe Optus made false or misleading representations about the price of its services and engaged in conduct that was likely to mislead consumers about the nature and characteristics of its services.”

Despite being Australia’s second largest telco Optus (a SingTel subsidiary) got off lightly. Charged with the same offence Telstra, and many much smaller telcos, could have been hit for almost $2m. According to the ACCC’s web site, “The penalty amount in an infringement notice will vary depending on the alleged contravention, but in most cases is fixed at $6600 for a corporation (or $66,000 for a listed corporation) and $1320 for an individual for each alleged contravention.”

Throughout July and August 2010, Optus conducted a promotional campaign in which it advertised its ‘Max Cap’ plans in various print and online advertisements. The ACCC said that, in its view “these advertisements gave the impression that a consumer could purchase these cap plans and expect to pay a maximum specified amount per month, when in fact the specified amount was the minimum the consumer would pay each month…In addition, a number of these advertisements gave the impression that the consumer could use their call credit to call ‘anyone’, when in fact only certain call types were included.

Optus disagees, sayiing it does not believe the use of the term ‘Max Cap’ was misleading, and says it changed the name after the ACCC expressed its concerns. In a statement Optus said: “The ‘Max Cap’ plans offered customers significantly more value than previous plans and were developed in response to customer desire for a plan that provided maximum-included value, coupled with ease-of-use.” (The ACCC does not appear to have disputed any of these claims).

CONTINUED

This article first appeared in ExchangeDaily, iTWire’s daily newsletter for telecommunications professionals. Register here for your free trial.

ADVERTISING

WANT THE BEST advertising deal in Sanpete County? Advertise in
the classified section of The Pyramid Shopper, the only publication
that is mailed to each Sanpete County household. Classified ads
start at $2.00 per week, with only $1.00 for each additional week.
Call (435) 462-2134 for more information. Deadline for advertising
is Monday at 10 a.m. tfn

ANIMALS

RED ANGUS STEER, 1 year old. $780. Call 435-462-2234.MY26L

ADORABLE KITTENS. For info, call Linda at 435-462-0227.MY26L

APPLIANCES

MINUTE MAN APPLIANCE, parts and service for in-home service,
call 435-462-2665.tfn

QUICK APPLIANCE. Reconditioned appliances, washers, dryers and
refrigerators, starting at $100 and up with warranty. Call (435)
462-5064.JN16L

FOR SALE

NEW SADDLES, starting at $119. Choose from 50 styles. Also tack,
chaps and more. Come look. Please call ahead at 435-436-8611,
435-851-9244. We do pawns, coins and items of value. Come on by; we
are always happy to see you at 452 North Hwy 117, just north of
Wales; look for 2 red and white buildings. M112L

PIANO for sale; nice condition; older model with good tone.
$850. Call 435-462-3163.tfn

HEALTH

LORI’S HOMECARE services; lowest rate in the county. Excellent
references; 19 years experience; certified nurses aide available
anytime of day; hospice care; errands; shopping and all
housecleaning. Call 435-462-9537 or 435-262-0574. Let me help you
take care of your loved ones.JN30L

IN-HOME Assistance for Seniors. I help with meals, housekeeping,
companionship, errands general assistance. Non-Medical care allows
loved-one to remain independent at home, providing Caregivers a
break. $12.00/hr, plus mileage. References. 435-283-2261 (home);
435-340-1239 (cell); Ephraim.JN30L

HELP WANTED

MEDICONNECT GLOBAL; Now hiring; record retrieval, document
review and customer service. Apply online at
www.mediconnect.net/careers. Call Shawn, 435-283-8911. 345 West 100
North Suite 202A, Ephraim.JN2L

DRIVERS: FLAT BROKE? Think Flatbed! Great Benefits.Hometime!
OTR. 11 Western CDL-A. 2 yrs. (888) 880-5921 x117
centraloregontruck.com. JN2L

ARE YOU TIRED of living paycheck to paycheck? How would you like
to make extra money each and every time someone makes a phone call
or uses utilities such as gas and electricity? Most everyone uses
these types of services, don’t they? Do you know of anyone who
doesn’t? Call Julie at (435) 262-7559 in Mt. Pleasant.JN30L

DRIVELINE Retail Merchandising is hiring Merchandisers in your
area.Ideal candidates will have previous retail or merchandising
experience, be familiar with reading and resetting planograms, able
to work independently or part of a team, willing to start at 5am or
6am, is a self starter and is comfortable interacting with store
personnel.Reliable transportation and computer and internet access
a must. Interested candidates please apply on-line at
www.drivelineretail.com. Click CAREERS and complete the job
application.JN2L

DRIVERS NEEDED! Get your CDL. Training and employment today! Our
drivers averaged over $110,000 in 2010 on our Career Path. Central
Refrigerated: 1-800-525-9277. JN9L

CENTRAL UTAH Public Health Department, Richfield, is hiring a
Community Health Services Director; a minimum of a bachelor’s
degree in nursing plus six years experience in supervisory nursing
capacity. Must be a registered nurse in Utah. Full benefits
including medical, dental life, disability, 401k, Utah state
retirement, sick leave, paid holidays and paid vacation come with
the position. Contact Russell W. Anderson, 435-896-5451 ext. 320
during business hours or email rwanderson@utah.gov. Close date,
when filled. An equal opportunity employer.JN9L

MISC

SUMMER FUN IS back at Nearly New Thrift Boutique with henna body
art and hairbeading. New crop of henna with dark staining. Prices
start at $5. Come by; walk-ins always welcome or call Neven at
435-462-0070. 152 West Main Street, Mt. Pleasant.S2L

DO YOU HAVE the need to purchase or refinance a home? I have
great rates with over 50 different lenders and also do manufactured
home loans. Contact Julie with Springwater Capital, EHL, at
435-262-7559 or jabrahamsen@springwater.com.JY7L

MOVING SALE

LARGE MOVING SALE, Friday and Saturday, May 20, 21; 9 a.m.-4
p.m. Furniture, bookcases, clean hide-a-bed in excellent condition;
gorgeous bedroom set; large entertainment center; dressers, China
sets; holiday and kitchen items; wedding decorations; books and
more. For preview, call 801-318-4080.MY19L

REAL ESTATE

BUILDING LOT 2 blocks south of Snow College. Approximately .96
acres. Price reduced. Zoned for four-plexes or single housing. Call
801-330-4995.tfn

BUY NOW! Lots of beautiful homes, land, cabins and commercial
property for sale. Aspen Leaf Realty has been serving all of
Sanpete County’s Real Estate needs for over 12 years. Let me help
you find what you are looking for. Call Today! Toni Springsteed
Associate Broker (435) 469-0227.JN2L

MOUNTAINVILLE HOME 4 sale; wonderful views. Close to hunting and
recreation areas, ½ mile south of Skyline Mountain Resort. 4
bedrooms, 2 full baths, 2 family rooms, approximately 3,100 square
feet on five acres, with large fruit orchard, garden and pasture,
beautiful landscaping. Includes 2 shares class “A” Birch Creek
irrigation; 21625 North 11750 East. 330 ft of paved frontage road
on Mountainville Highway. $235,000. Show by appointment only. Call
435-462-3359.S8L

RENTALS

MOVE-IN SPECIAL- $350 off first month’s rent. Two apartments in
Mt. Pleasant. Two bedrooms, 1 bath $450 $475 per month. $400
deposit. Tenant pays electric. No pets, no smoking. Call Suzy (435)
462-2184.JN2L

ONE BEDROOM mobile home, furnished, patio, very clean in Mt.
Pleasant park. $350 per month. Call 435-262-0653.M19L

SENIOR APTS: 1 bedroom, basic cable, elevator to second floor.
Rent based on income, must be 62 or older. To see and pick up an
application come to 105 East 100 North, Mt. Pleasant, of call
435-462-9125. Mt. Pleasant Senior Apartments is an Equal Housing
Opportunity Provider. S1L

MT. PLEASANT 1 BEDROOM house; new furnace and water heater; nice
and clean, ready to move in. $375 per month includes power; deposit
required. No inside smokers or pets. Call 435-427-9410.JN2L

SERVICES

NEED A REMODEL at a great price? Just one call, I do it all.
Signature Remodel. Don’t pay contractor prices. Over 20 years
experience, decks, garages, tile, carpet, you name it. Give me a
call for a free estimate. Brad Hansen, 435-851-0540 or
461-2246.JY28L

BLACKHAWK DRYWALL will do remodels and residential work. Call
Dave at 435-427-9483.JY28L

PAINTING ON A BUDGET; lowered rates. Unique and creative
effects. Texturing. Also offering quick dry carpet cleaning,
includes pet and red stains. Call Chad at 435-835-6606 or email
chadfrederick321@gmail.com. We appreciate our loyal customer
support. Proud sponsor of L.I.F.E page, supporting people with
depression. JN23L

ARE YOU 62 or older? Qualify for a government program that will
pay off your current home lender, or a home purchase and place your
balance in the HECM program where you will not have to make monthly
payments for as long as you live in your home. Contact Julie, in
Mt. Pleasant, with Springwater Capital at 435-262-7559 or
jabrahamsen@springwater.com. FHA #2852100009. EHO. Restrictions may
apply.JN30L

ROBINSON HOME IMPROVEMENTS; 26 years experience. Add value to a
home with cstom closets, new front door, decorative tile work,
other practical upgrades. Drywall repairs, trim c arpentry, general
handyman needs. Small jobs okay. References, free estimates. Call
435-283-2261, 435-340-0453.JN30L

RAY’S HANDYMAN services and home repair and remodeling. Over 25
years experience. Maintenance No job too small. If you have a
unique project or a list of fix-it items, just ask Ray. For more
information on how I can best serve your needs, call 435-469-2045
or 462-9242.JN30L

LAWN CARE; mowing, bagging, edging and clean up. Call
801-556-7473.JN9L

ROTOTILLING; small plot or large area. Be smart, start early.
Servicing all of Sanpete Valley. Call 35-436-5301.MY26L

RESIDENTIAL HOUSE cleaning; $100 per floor, size doesn’t matter.
We provide all cleaning equipment. Any questions or to arrange a
time for us to come clean, contact Joshua or Shawna Thompson at
406-552-2715.MY19L

KENNEDY SAW and mower, small engine repair, chain saw
sharpening, light welding and machine work, 435-283-4141 or
435-654-8808, Ephraim.JN30L

TREES MADE BEAUTIFUL. Shrubs and bushes too. Pruning, removal,
clean-up. Call Brad (435) 462-4575.JN2.

WANTED

ROOMMATE WANTED: Large home with own room. Plenty of privacy.
$325 plus share utilities. No smoking or pets. Call
435-462-3163.tfn

WATER

3 SHARES Spring Canyon Water; 3 shares Cottonwood-Gooseberry
water. Call 928-685-4382 or 602-703-7039.JN9L

YARD SALE

SPRING CLEANING SALE; 9 a.m.-5 p.m., Friday and Saturday, May
20, 21. Matching couch and chair, gold in color; easy chair; wooden
dining table; entertainment center; 1 small and 1 large bathroom
vanity; lots of good stuff; quality items; leather jackets,
clothing, shoes, boots, 212 South 300 West, Manti. MY26L

YARD SALE, Friday May 20, 11 a.m. and Saturday, May 21, 9 a.m.,
Skyline Motel, 236 North State Street, Fairview.

May 15, 2011 (NewYorkInjuryNews.com – Injury News)

New Source: JusticeNewsFlash.com
05/10/2011 // West Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras

(Law Firm Marketing News) — Have you ever wondered how your law firm could recapture departing visitors to your lawyer website? Well the Internet marketing experts at CEPAC lawyer marketing know just what to do. It’s called Google retargeting.

Retargeting is way to recapture Internet visitors to your lawyer website, who happened to leave your law firm website for one reason or another. This is an excellent way to get the potential clients back to your lawyer website to hire your attorneys. The retargeting ads are placed on other websites in the Google Display Network, presenting your tightly targeted message and enticing their visitors to come back to your lawyer website for another look at your attorneys.

Retargeting works like this:

Mary has just recovered from a horrific automobile accident and is just now considering hiring a car accident attorney to represent her in court. While searching on Google, Mary came across and clicked on a Los Angeles car accident lawyer’s website. She browsed the pages and became interested, but just before she was able to pick up the phone and call, her sister came over to visit and completely distracted Mary.

The next day, as Mary was browsing the Web, she noticed an ad on a site she was visiting from the Los Angeles car accident lawyer that she had almost called the day before. This reminded Mary that she was in the process of calling the attorney when she was interrupted. Mary then clicked on the ad, which redirected her to the lawyer website and she picked up the phone to call the law firm.

Whenever you visit a lawyer website that utilizes Google retargeting, a cookie from that lawyer website is stored in your Internet browser. So when you visit other websites, an ad placed by the previous lawyer website you visited will pop-up on other pages. This helps to remind consumers of where they have been, enticing them to come back and make the motivated purchase, or in a lawyer’s case, a phone call. The ads can be targeted specifically to the page that they visited on the lawyer website – car accidents, medical malpractice, employment law, etc.

Retargeting can actually be more effective and cheaper than pay-per-click advertising, which is commonly used by law firm marketers. Aside from creating awareness for the advertiser, the frequency of the ads gives the consumer the feeling that this attorney has stature because they seem to be everywhere.

The attorney marketing specialists at CEPAC lawyer marketing are skilled in implementing retargeting for attorneys and lawyer websites, as well as Internet marketing, SEO and private-label newsrooms for attorneys. For more information on law firm marketing and how to create exposure and visibility with retargeting, contact Rene Perras or visit Cepac.com.

Media Information:

Address:
Phone: 720-ONE-RENE
Url: Lawyer marketing – Rene Perras News Source: JusticeNewsFlash.com – Press Release Distribution

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Online Injury News New York News on Personal injury law

• Internet Advertising revenue jumped 30% to $6.1 million; representing 87% of total revenue
• Q1 gross margin expanded by 3,690 basis points year-over-year to 71.1%
• Adjusted net income attributable to common shareholders grew 42% to $2.4 million with diluted EPS of $0.12
• $3.8 million operating cash flows in Q1 2011
• Launched premium branded portal www.liansuo.com
• Reaffirms 2011 net income guidance of $17.5 to $18.2 million

BEIJING, May 17, 2011 (GLOBE NEWSWIRE) — ChinaNet Online Holdings, Inc. (Nasdaq:CNET) (“ChinaNet” or the “Company”), a leading full-service B2B fully integrated Internet service provider for small and medium-sized enterprises (“SMEs”) to expand their sales networks in China, today announced first quarter financial results.

Summary Financials

First quarter 2011 Financial Results

“Our first quarter results demonstrate further execution on our fully integrated service oriented growth strategy and the inherent operating leverage in our business model,” stated Mr. Handong Cheng, Chairman and CEO of the Company. “The decision to allocate resources toward 28.com enabled us to successfully deliver new services to existing clients. This contributed to a doubling of gross margins to over 70%, and respective increases in both earnings and cash flow. As we grow our base of franchise customers, including larger branded clients and introduce new services to monetize this existing base, we see substantial opportunities to further expand our market share. In addition, the opportunity to introduce business services to a much larger client base of non-franchised SME (Small to Medium Enterprise) customers offers us another avenue for growth.”

Revenues for the first quarter of 2011 decreased 31% to $7.0 million from the first quarter of 2010, consistent with management’s decision to allocate the majority of its capital to its internet advertising and marketing businesses. Revenues from the internet advertising and marketing business segment increased 30% to $6.1 million, while TV advertisement revenues fell 87% to $0.7 million. Successful brand building efforts for 28.com drove further growth in core advertising and internet based marketing tools, while the Company experienced initial contributions from its complementary brand management and sales channel expansion services.  

TV production and advertising service revenues decreased as the Company reduced the total minutes of advertising time purchased in order to free up working capital. TV advertisement revenues only accounted for 10% of revenues in the first three months of 2011, down from 53% in the prior year. Revenues from this segment will continue to fluctuate according to customer demand. 

First quarter 2011 Revenue Breakdown By Business Unit (USD in thousands) (unaudited)

Total cost of sales was $2 million compared to $6.7 million for the same period in 2010. Gross profit for the first quarter of 2011 was $5 million, representing gross margin of 71.1%, compared to $3.5 million in gross profit and a gross margin of 34.2% in the first quarter of 2010. Internet advertisement generated 76.6% gross margin in the first quarter of 2011, in line with the 70%-80% historical range.

Operating expenses for the three months ended March 31, 2011 were approximately $2 million, up 44% from the period a year ago. Selling expenses for the period were $0.7 million compared to $0.4 million in the three months ended March 31, 2010 due to higher marketing and brand development for 28.com. Research and development expenses grew by 164% year-over-year to $0.35 million as the Company significantly increased technology and new product development projects.

Operating income for the first quarter of 2011 increased by 42.9% over the prior year to $3 million. Operating margins improved 2,230 basis points year-over-year to 43.3%.

GAAP net income attributable to common shareholders for the first quarter was $2.6 million. Adjusted net income attributable to common shareholders was $2.4 million and $1.7 million in the first quarter of 2011 and 2010, respectively, representing 41.2% growth. Adjusted diluted net income per share was $0.12 in the first quarter of 2011 compared to $0.09 in the same period in 2010, based on 20.8 million and 21.1 million outstanding shares, respectively.

Balance Sheet and Cash Flow

The Company had $17.6 million in cash and equivalents on March 31, 2011, compared to $15.6 million on December 31, 2010, working capital of $25.4 million, compared to $26.6 million on December 31, 2010, and a current ratio of 5.2 to 1 compared 5.3 to 1 on December 31, 2010. The Company generated $3.8 million of cash flows from operations in the first three months of 2011. Accounts receivable were $5.7 million on March 31, 2011, up from $4.3 million on March 31, 2010, with days sales outstanding of 73 days compared to 38 days.

Guidance for 2011

Management reaffirms its full year 2011 forecast for revenues to be between $50 and $54 million for 2011 and net income of $17.5 to $18.2 million. This guidance represents 20%-30% and 19%-24% growth in revenues and net income, respectively. 

Business Updates

ChinaNet is focused on strategically expanding its rapidly growing internet advertising and marketing services business. Currently, 28.com, which connects SME franchisors with new franchisees, generates the majority of revenues.

To further streamline its internal operations and roll-out of new services, the Company reorganized into four fully integrated advertising, marketing and management services platforms which cover the pre-sale through the post-sale process and include: Social Networking Services (SNS) Information, Advertising and Marketing, Brand Management Sales Channel Expansion (BMSCE), and Management Tools. ChinaNet expects to generate higher revenues, reduce costs, and increase return on invested capital by leveraging these integrated platforms to improve its marketing reach and services deployment across a broader range of franchisors, SMEs and entrepreneurs.

On May 1, 2011, the Company launched www.liansuo.com, a dedicated online portal focused exclusively on serving larger, high-value branded franchise business owners through an integrated full service platform. Liansuo.com strives to become the leading destination for premium franchise owners and currently lists 300 new customers on its site. By creating the most comprehensive site for qualified entrepreneurs and high quality franchise opportunities and a dedicated sales team of 12 experienced individuals, Liansuo.com will quickly build a large base of loyal clients who pay recurring fees to ChinaNet for advertising, brand management and software tools.

Earlier this month, ChinaNet participated in the Annual China Franchise Expo, Asia’s largest and most influential franchise exhibition. The Company met with over 100 new franchise owners across multiple sectors and signed twelve new clients for its integrated advertising and marketing services platform – two for 28.com and ten for Liansuo.com. These events provide tangible brand building and net customer additions and are a key component of the overall marketing strategy.

By integrating the two traditional advertising firms, which were recently acquired in Fujian Province, with our two new portals chuangye.com and zhaoshangke.com (both to be officially launched by the third quarter of this year), ChinaNet is embarking on an innovative model which will enable SME’s to transform themselves into branded players who control their own sales channel in China. The target market includes approximately 1.8 million SME’s which generate more than $3 million in revenues and have an excellent core competency by producing high quality or niche products, or being a premier service provider. ChinaNet’s value proposition includes helping establish a client’s brand, while becoming a complete business partner who both develops and implements a complete business plan to manage marketing and sales efforts, while identifying and securing qualified entrepreneurs to run retail stores or sales locations. The Company currently has fifteen enterprises signed up for this platform and is currently implementing services for three, including companies operating in the food and clothing industry. ChinaNet will receive a success fee, in addition to ongoing revenues from various business services and software tools from other service platform as mentioned. The target is to generate approximately $3,000 in revenue from each client per month. 

“To support our organic growth plan, the Company is actively seeking acquisition targets to enhance its technology as well as to expand its market share in the franchise industry. Our goal is become the leading integrated service provider covering the entire SME sales process in China,” concluded Mr. Cheng.

Conference Call

The conference call will take place at 10:30 am ET on Tuesday, May 17th, 2011. Interested participants should call 1-877-941-8601 when calling within the United States or 1-480-629-9810 when calling internationally (passcode 4441378).

A playback will be available through May 24th, 2011. To listen, please call 1-877-870-5176 within the United States or 1-858-384-5517 when calling internationally. Utilize the pass code 4441378 for the replay.

This call is being webcast by ViaVid Broadcasting and can be accessed by clicking on this link http://viavid.net/dce.aspx?sid=000086A6, or visiting ViaVid’s website at http://www.viavid.net , where the webcast can be accessed through May 24th, 2011.

About ChinaNet Online Holdings, Inc.

The Company, a parent company of ChinaNet Online Media Group Ltd., incorporated in the BVI (“ChinaNet”), a leading B2B fully integrated internet service provider for small and medium companies (SMEs) to expand their sales networks in China. Founded in 2003 and based in Beijing, PRC, the Company’s services include its 28.com portal to connect SME franchisors with new franchisees, Internet advertising and marketing with other value-added communication channels, brand management sales channel solutions, and cloud-based management tools (introduced in 2011). Website: http://www.chinanet-online.com.

Safe Harbor

This release contains certain “forward-looking statements” relating to the business of ChinaNet Online Holdings, Inc., which can be identified by the use of forward-looking terminology such as “believes,” “expects,” “anticipates,” “estimates” or similar expressions. Such forward-looking statements involve known and unknown risks and uncertainties, including business uncertainties relating to government regulation of our industry, market demand, reliance on key personnel, future capital requirements, competition in general and other factors that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Certain of these risks and uncertainties are or will be described in greater detail in our filings with the Securities and Exchange Commission. These forward-looking statements are based on ChinaNet’s current expectations and beliefs concerning future developments and their potential effects on the company. There can be no assurance that future developments affecting ChinaNet will be those anticipated by ChinaNet. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond the control of the Company) or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by such forward-looking statements. ChinaNet undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

About Non-GAAP Financial Measures

To supplement our consolidated financial statements, which statements are prepared and presented in accordance with GAAP, we use the following non-GAAP financial measures: adjusted net income and adjusted EPS (basic and diluted). The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. We use these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. Our management believes that these non-GAAP financial measures provide meaningful supplemental information regarding our performance by excluding certain items that may not be indicative of our “recurring core business operating results.” We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning, forecasting and analyzing future periods. We believe these non-GAAP financial measures are useful to investors both because (1) they allow for greater transparency with respect to key metrics used by management in its financial and operational decision making and (2) they are used by our institutional investors and the analyst community to help them analyze the health of our business.

— FINANCIAL TABLES —

CONTACT: HC International, Inc.
         Ted Haberfield, Executive VP
         +1-760-755-2716
         thaberfield@hcinternational.net