Category: News (page 17 of 1505)

Brooklyn, NY, January 08, 2012 –(PR.com)– Online marketing firm Ajax Union is hosting a free social media webinar for small business owners at 12 p.m. on Jan. 10, 2012. The social media webinar will be hosted by Sarah Mogin, the PR Social Media manager of the SEO company, and registration is currently available online at http://www.AjaxUnion.com/webinar.

“Social media is an essential element in any national or local internet marketing campaign, as it allows businesses to reach out to consumers and peer institutions through direct networking, while also facilitating Search Engine Optimization. Our goal is to teach business owners how and why social media can work for them,” said Mogin, who helped to shape the business marketing company’s new AnewB Booster plans for daily social media activity.

The social media webinar will demonstrate the how activity on Facebook, Twitter, Google+, and other prominent networks can help business owners promote themselves through online marketing. In addition to general tips, the webinar will provide compelling statistics and examples of how many small businesses are already using social media to their advantage. Mogin will focus both on the steps small business owners can take in-house and the potential benefits of hiring an internet marketing company to oversee more intensive social media campaigns.

Among other topics, the webinar will cover the merits of Facebook advertising, which allows for a higher level of targeting than many other ad models, including pay-per-click search engine marketing. When online marketing with Facebook ads, Mogin notes, advertisers can narrow down their audiences by precise demographics, including age, gender, and location, as well as specific interests.

“With Facebook, it’s easy to set up a business marketing campaign targeting clients’ competitors, or even non-competing Facebook pages that their target clientele are likely to follow. For example, women interested in a high-end Manhattan hair salon might also be fans of boutiques and restaurants in the same area,” Mogin said.

The social media webinar is part of Ajax Union’s recent series of seminars on the different types of online marketing. The internet marketing business has a Google AdWords webinar scheduled for Feb. 16, 2012 at 12 p.m. lead by David Gscheidle, a PPC specialist at Ajax Union.

“Different business marketing strategies work on different kinds of consumers. Some consumers are likely to click on search engine listings and paid advertisements, making them a great fit for search engine marketing. Other consumers may connect with a brand by ‘liking’ them on Facebook or signing up for their mailing lists, then making a purchase down the line. We’re helping businesses cover all the bases by learning how to promote themselves holistically,” said Tierney Oberhammer, Marketing Communication Specialist for Ajax Union.

To learn more about how Ajax Union is different from other online marketing companies, visit the firm online at http://www.AjaxUnion.com or call 800-574-0444.

###

Yext, which initially started as a pay-per-call advertising service for local businesses, recently invested $10 million developing a platform that small businesses can use to effectively manage local business listings. Yext’s PowerListings is now the platform driving over 35,000 local listings and the company has developed relationships with 36 different sites that host local business information. Now, business owners who use the system can quickly and reliably add and update local listings.

When a business signs up for the Yext PowerListings service, the platform quickly disseminates local business information, such as location, hours, or specials, to a network of sites. The network sites, which include local powerhouses such as Yelp, HopStop, Yahoo, and Superpages, publish the business’ information.

The new PowerListings Turbo system provides 20 additional emerging platforms with the same powerful Yext technology. The platforms, which include HopStop and MerchantCircle, can instantly update listings that have been edited through the PowerListings platform.

The Yext CEO, Howard Lerman, said the following in a statement to the press:

“Right now, one in every five local searches returns false information and most platforms provide limited recourse for a business owner whose information is inaccurate. . . Getting this right will be a huge win for any business with a retail presence, and for consumers most of all. PowerListings ‘Turbo’ is a leap forward in this direction.”

Through the use of the initial network of 36 sites and the addition of the 20 emerging platforms, Yext PowerListings users can instantly update business information and publish those changes across many sites. The system makes it easy to correct local listing inaccuracies and allows business owners to take full ownership of their own listings and information.

Yext has raised a total of $38.8 million in its four rounds of venture capital and has quickly shifted from a pay-per-call advertising service to a leader in the local listings market niche.

[Sources Include: TechCrunch MarketWatch]

SEO company Ajax Union is promoting an upcoming social media webinar designed to educate small businesses about online marketing.

FOR IMMEDIATE RELEASE

Online marketing firm Ajax Union is hosting a free social media webinar for small business owners at 12 p.m. on Jan. 10, 2012. The social media webinar will be hosted by Sarah Mogin, the PR Social Media manager of the SEO company, and registration is currently available online at http://www.AjaxUnion.com/webinar.

“Social media is an essential element in any national or local internet marketing campaign, as it allows businesses to reach out to consumers and peer institutions through direct networking, while also facilitating Search Engine Optimization. Our goal is to teach business owners how and why social media can work for them,” said Mogin, who helped to shape the business marketing company’s new AnewB Booster plans for daily social media activity.

The social media webinar will demonstrate the how activity on Facebook, Twitter, Google+, and other prominent networks can help business owners promote themselves through online marketing. In addition to general tips, the webinar will provide compelling statistics and examples of how many small businesses are already using social media to their advantage. Mogin will focus both on the steps small business owners can take in-house and the potential benefits of hiring an internet marketing company to oversee more intensive social media campaigns.

Among other topics, the webinar will cover the merits of Facebook advertising, which allows for a higher level of targeting than many other ad models, including pay-per-click search engine marketing. When online marketing with Facebook ads, Mogin notes, advertisers can narrow down their audiences by precise demographics, including age, gender, and location, as well as specific interests.

“With Facebook, it’s easy to set up a business marketing campaign targeting clients’ competitors, or even non-competing Facebook pages that their target clientele are likely to follow. For example, women interested in a high-end Manhattan hair salon might also be fans of boutiques and restaurants in the same area,” Mogin said.

The social media webinar is part of Ajax Union’s recent series of seminars on the different types of online marketing. The internet marketing business has a Google AdWords webinar scheduled for Feb. 16, 2012 at 12 p.m. lead by David Gscheidle, a PPC specialist at Ajax Union.

“Different business marketing strategies work on different kinds of consumers. Some consumers are likely to click on search engine listings and paid advertisements, making them a great fit for search engine marketing. Other consumers may connect with a brand by ‘liking’ them on Facebook or signing up for their mailing lists, then making a purchase down the line. We’re helping businesses cover all the bases by learning how to promote themselves holistically,” said Tierney Oberhammer, Marketing Communication Specialist for Ajax Union.

To learn more about how Ajax Union is different from other online marketing companies, visit the firm online at http://www.AjaxUnion.com or call 800-574-0444. Ajax Union is present on Facebook and Twitter at http://www.facebook.com/AjaxUnion and http://twitter.com/AjaxUnion, with an SEO New York blog at http://www.AjaxUnion.com/blog.

NEW YORK, Dec. 14, 2011 /NEWS.GNOM.ES/ — OfferMobi, the first and leading US-based performance marketing ad network for mobile advertising campaigns, today announced several of the milestone achievements the company has achieved in the past year.

Among the most notable milestones that OfferMobi has achieved throughout the past year in the mobile advertising space include:

• Publisher Growth: In the past twelve months, OfferMobi has nearly doubled the amount of publishers and app developers that are monetizing their ad inventory with offers from the OfferMobi network. Beginning the year with 8,500 publishers, that number has risen to over 15,000 publishers to date. This is a key success metric for the company and includes leading mobile web publishers and app developers on the Android and iOS platforms
• Product Launches and Upgrades: Since the beginning of the year, OfferMobi has introduced a series of products and platforms that are brand new to the mobile marketing landscape, including the non-incentivized CPI OfferMobi App Discovery Network, as well as the call tracking OfferMobi Pay-Per-Call program.
• Conversions, Clicks, Impression Growth: Over the past year, the amount of clicks on the OfferMobi network has increased to over 40 million clicks total. More importantly, the total amount of conversions over the past year neared close to 4 million. As we close out 2011, OfferMobi is reaching 4 billion monthly ad impressions served for their mobile advertising clients. 
• Client Growth: Tremendous expansion throughout their network is another milestone that has distinguished OfferMobi as the leader in the space, with over 200 mobile advertising campaigns currently running on the network. This number has more than tripled since the close of 2010. Clients include CUNet, FlirtyMob, MobiTrans, and many other leading players. 
• Industry Leadership/Recognition: OfferMobi is currently ranked as one of the top 20 thousands websites in the world, according to web information company Alexa.com. The company also became a common name in the mobile advertising trade media, as well as within the national business press, being featured in dozens of media outlets, ranging from TechCrunch to Mobile Marketer toInvestors Business Daily.  They have also exhibited at and sponsored some of the largest mobile and online advertising events of the year including Affiliate Summit and DMA’s Mobile Marketing Media Conference.

“We’re thrilled to put the finishing touches on another tremendous year of growth in mobile for OfferMobi,” said Mark Roth, OfferMobi CEO. “As we head into 2012, we look forward to the continued growth and expansion of our cost-per-action platform and to announcing several new launches and innovative features to our offering to help both our advertiser and publisher clients drive maximum ROI from their mobile-based advertising campaigns.”

For more information on OfferMobi, including a listing of customers, service offerings and recent company news, visit www.OfferMobi.com. 

About OfferMobi:
OfferMobi is the first USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 15,000 mobile publishers who are seeking performance based revenue from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both a mobile agency and a performance based network for advertisers who wish to promote their mobile enabled website, App, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own popular mobile destinations, popular app owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.

Media Contact:
Matt Rizzetta
North 6^th Agency
212.334.9753
mrizzetta@n6a.com

SOURCE OfferMobi

http://www.OfferMobi.com

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A friend of mine in advertising once told me the inspiration oft-quoted by his clients: “Build a brand campaign like Apple’s.”

This was around the time of the “I’m a Mac” commercial, and other companies were keen to emulate Apple‘s (Nasdaq: AAPL  ) incredible success. Ironically, this campaign in no way launched the Apple brand, which had been carefully crafted over 30 years.

In a series of articles, I will take a closer look at how powerful brands are created and analyze the prevalence of brands around the world. Initially, let’s evaluate the relationship between great brands and the products or services they represent.

At Apple, products are first priority
A crucial turning point in Apple’s history took place in 1997, when Steve Jobs returned to run the company he’d created two decades prior. Asked about his motives, Jobs said he and Apple’s DNA were completely intertwined, and the Apple brand had been badly tarnished. Jobs aimed to rebuild that brand through innovative products, propelling Apple beyond the humdrum era of the personal computer.

He’s been criticized for his character flaws, but Jobs’ devotion to his products stood at the forefront of his leadership talents. The design quality of an iPhone or iMac took priority in rebuilding the Apple brand. As he once stated, “My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary.”

Incredibly, Apple succeeded by creating superior products in every industry it entered. By comparison, Dell (Nasdaq: DELL  ) , Sony, and even Microsoft (Nasdaq: MSFT  ) saw their brands began to lose their luster as Apple encroached on their terrain. The value of their respective brands, as determined by the branding consultancy firm Interbrand reflects this underlying trend.

Source: Interbrand. Boxes indicate approximate time of product introduction.

Apple’s user-friendly products delivered more cachet than Dell’s, Sony’s, and Microsoft’s. As a result, the Apple brand became a major player in the computer, electronics, and software markets. In the meantime, Apple’s key competitors watched their brand values stagnate or decline over the past decade.

Coke’s recipe for success
Similar to Apple, Coca-Cola‘s (NYSE: KO  ) brand contributes to the company’s competitive advantage. However, the powerful Coke brand was not created overnight. To become the most valuable brand in the world (according to Interbrand), Coke first concocted a beverage recipe that customers enjoyed immensely.

In 1994, Malcolm Gladwell dissected Coke’s soft-drink formula and emphasized the soda’s high “amplitude.” Sensory experts use the term amplitude to describe “flavors that are well blended and balanced, that ‘bloom’ in the mouth.” Gladwell notes, “You can’t isolate the elements of an iconic, high-amplitude flavor like Coca-Cola,” and thus consumers’ taste buds never tire of the Coke recipe. In the same vein, Warren Buffett described Coke’s formula:

There is no taste memory to cola. And that means that you get people around the world that are heavy users, that will drink five a day. … They’ll never do that with other products. So you get this incredible per capita consumption.

Leave it to Gladwell to describe the science behind Coke’s recipe, and Buffett to profit from the competitive advantage created by it. Buffett’s holding company, Berkshire Hathaway (NYSE: BRK-B  ) , lists Coke as its largest equity investment, and the stock has provided about a 20-fold return including dividends since Berkshire’s initial purchase in 1988.

Analysts often attribute Coke’s high return on capital to the brand power. However, Coke established a competitive advantage through its unique formula, which was difficult for competitors to replicate. Coke’s exceptional product played a key role in building the legendary brand.

Foolish takeaway
As we look at global brands, it is critical to remember that their success is tied to the quality of the underlying product. Over time, customers recognize a premium product and are willing to pay for the brand associated with it.

At Berkshire, Buffett seeks out brands like Coke because they have withstood the test of time and dominate in their particular industry. Over the past few years, Berkshire invested in beaten-down but otherwise strong banking brands like Bank of America and Goldman Sachs. In Buffett’s eyes, the bank sell-offs don’t make sense, and opportunities abound.

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The Collapse of the Euro
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