KANSAS CITY, Mo., Jan. 13, 2012 /PRNewswire via COMTEX/ —
Alpine Stats rolls out for Gragg Advertising strategic partners by continuing to optimize analytics and integration. Alpine Stats positions Gragg Advertising as an innovator in a highly competitive industry, allowing Gragg to continue its growth beyond the career-school industry.
Enhanced features introduced with this new release include:
Advanced Ancillary Integration: Data from Gragg ancillary products such as Internet2Phone(TM) and GraggTrack integrates in real time by media type and source. By doing this, real response metrics can be made with both form and phone mediums in real-time.
Vendor Projections Automated: Vendors are now able to provide projections per client, per location and per sale. This allows for allocation and budget tracking throughout the month to ensure that pacing is on target.
Pay Per Call Dashboard: Vendors are able to see how the phone numbers on landing pages are performing per client as well as each per call to track revenue appropriately. Clients are also able to view their pay per call phone lines alongside their traditional tracking lines for usability.
Compliance Tracking: Both vendors and clients see relevant URL deviations that are tracked from discovery to resolution. Brand standards for every client are communicated to the respective vendor in order to maintain high compliance standards throughout online and offline publishing.
By moving forward with integrating every touch point, it allows clients to immediately measure campaign and budget performance. A live view with current and accurate data allows for rapid business decisions for online and offline media.
“With every innovation made to this aggregation system, our overall goal is to make Alpine Stats user-friendly for any enterprise-level marketing team,” Darryl Mattox, President, said. “By continuing to integrate existing client mediums, they become more in tune with successful and low performing campaign generators and prevent unwarranted loss of revenue because of lack of transparency.”
Alpine was first developed in 2008 as a client view of Gragg Advertising’s efforts. As development, technology and industry structure continues to evolve, Alpine has as well. The proprietary site is managed by an internal team of programmers that present data to a client through its lead delivery engine. Prior to even being viewed in Alpine, client data must pass through the lead delivery engine which enforces validation policies and delivery managers that are client specific. Customization at each policy level is available by client, location and product of interest.
About Gragg Advertising
Gragg Advertising is a full-service, strategic advertising agency focusing on data-driven results and direct-response marketing. Gragg Advertising was established in 1992 by Greg Gragg and now employs over 70 people. Working with clients around the globe, Gragg Advertising focuses on providing a quantifiable return on investment for the marketing dollars of their clients. The agency combines traditional branding strategy with proven direct response marketing tactics in order to create advertising that is both memorable and measurable. Learn more at graggadv.com.
FOR MORE INFORMATION:
Erica Brune 816-931-0500 ext. 341lhenson@graggadv.com
SOURCE Gragg Advertising
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