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Ad Age Digital A-List: SOPA Protesters

If you listen to the wails of certain record-industry and Hollywood types, the recent scuttling of SOPA (Stop Internet Piracy Act) and PIPA (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act) were the results of a coup. Their version of the story is that a small group of powerful internet […]

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Top recommendations for the local-mobile return of pay per call

February 25th, 2012 | Add a Comment Pay per call is a service that gives marketers the ability to pay a flat fee for every call that results from a campaign or ad, and though it had shriveled over the years, the mobile explosion has made it likely that the advertising technique will come back […]

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Online Advertisers See 111% Performance Boost With Finch(TM)

Finch Launches Denmark Office With Impressive Customer List, Offers Free Audit Finch™, an automated online advertising platform that helps companies achieve more revenue and leads, announced today its international clients are seeing a 111 percent average boost in online advertising performance. By increasing online advertising revenue or leads to some of the top brands in […]

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Lamar Advertising’s CEO Discusses Q4 2011 Results – Earnings Call Transcript

Question-and-Answer Session Operator (Operator Instructions) Our first question will come from Marci Ryvicker with Wells Fargo. Marci Ryvicker – Wells Fargo Securities Couple of questions. Keith, your expense guidance for 2012 is higher than 2011. So could we infer from this that you are anticipating that revenue for 2012 will be higher than revenue was […]

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Per Inquiry TV and Radio Agency Expands Per Inquiry Specialization

DRTV Agency and Infomercial production company, InfoWorx Direct (http://www.InfoWorx.com) has expanded its capabilities as a per inquiry advertising specialist in short form and long form television and radio. “We have been specializing in pay for performance TV and Radio programs since 1999,” Ron Perlstein, Executive Producer and Media Director at InfoWorx Direct explained. Boca Raton, […]

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