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Paid to Post: the Facebook/Twitter Model

Is social media sponsorship good practice? Make money online is one of the most searched terms online, serving up millions of results, each more puzzling than the other. From MLM get rich quick schemes, to pay-per-post opportunities for bloggers, there’s nothing new under the sun, and nothing can surprise us anymore. When it comes to […]

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9 Steps For Building The Perfect LinkedIn Ad Campaign

LinkedIn has proven to be a fruitful lead source for thousands of companies. So fruitful in fact, its paid advertising program has helped grow the company’s revenue in 2011 at a faster rate than Apple, Facebook, Amazon, Google and Microsoft. Why are marketers flocking to LinkedIn paid advertising? They are using LinkedIn pay per click […]

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Solve Media’s New Plan: Skip Video Ads By Typing A Slogan

Everyone has a defense against pre-roll ads, those video advertisements you are forced to watch before enjoying a YouTube video or online news report. Some mute their computers; others play a little Spider Solitaire until the ad is over; still others just force themselves to space out until the content actually begins, magically snapping back […]

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Taking Stock of Yelp’s Ad Sales

Should restaurants and retail shops buy ads on Yelp? About 70 percent of the review site’s revenue comes from local advertising, according to the prospectus Yelp filed ahead of its public listing Friday. Since those ads are the core of Yelp’s business, if they don’t work, it’s bad news for merchants and investors alike. While […]

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Adobe Touts Digital Publishing Momentum

Adobe announced that its digital media push is paying off with serious momentum in its digital publishing products, additional HTML5 support, enhanced video and developer tools support. At Mobile World Congress (MWC) 2012 in Barcelona, Spain, Adobe Systems announced that more than 16 million digital publications were powered by its Adobe Digital Publishing Suite across […]

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