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WebSavvy Reveals Mobile Advertising Success Story

Screenshot-mobile advertising-Feb12

Screenshot-mobile advertising-Feb12

“The biggest win for our client, Swimwear Galore, is that the vast majority of the 2,023 calls that came directly from this mobile advertising campaign are high-quality sales leads,” explained Mike Rhodes, founder of WebSavvy

(PRWEB) March 19, 2012

Innovative digital search marketing agency, WebSavvy, have celebrated a huge win after generating over two thousand sales leads in one month for an online retailer using a mobile advertising campaign.

WebSavvy have demonstrated why they are certified Google AdWords experts after revealing the results of a highly successful mobile advertising campaign. The ‘click to call only’ promotion generated 2,023 new sales leads in January for an online retailer, showcasing WebSavvy’s ability to harness the worldwide boom in consumers using mobile devices to search and buy online.

This campaign also demonstrated the cost-effective nature of mobile marketing, as each call only cost the client a mere eighty-one cents each.

“The biggest win for our client, Swimwear Galore, is that the vast majority of the 2,023 calls that came directly from this mobile advertising campaign are high-quality sales leads,” explained Mike Rhodes, founder of WebSavvy.

“Each call came from a potential customer who specifically searched for a product that Swimwear Galore sells. It only takes one tap and that future customer is taken from a Google search on their iPhone and put into direct contact with the company’s sales team.”

The numbers of consumers using their mobile to browse the web has literally exploded since the iPhone appeared in 2007.

According to Google, growth in mobile web browsing during the past 12 months alone has been a staggering 400%, and as such, companies can no longer afford to ignore this powerful marketing channel.

“So few businesses in Australia are making use of this tool, so it is an absolute gold mine for our clients right now,” stated Mr Rhodes.

“The reality of mobile advertising is that consumers can be walking down the street or standing in a competitor’s store, type in a phrase relating to your business and be immediately connected to one of your sales team.”

‘Click to call only’ ads typically take up to a third of the mobile screen’s real estate and have the phone number as the only clickable part of the promotional text.

They are particularly beneficial for businesses that haven’t yet been able to invest in a mobile specific site.

WebSavvy’s recipe for success is simple

WebSavvy’s online lead generation systems have created over $100m of sales for its Australian clients in the past two years alone.

By keeping a constant eye on trends that are occurring within the ever-evolving sphere of Pay Per Click Advertising, WebSavvy have been able to help many clients like Swimwear Galore to benefit from online advertising tools they would have otherwise been unaware of.

This specific AdWords campaign gave Swimwear Galore the ability to cash in on the rapid growth in mobile searching, with over two thousand high-quality sales leads being delivered from a simple ‘click to call only’ advertisement.

For more information, visit WebSavvy.

About WebSavvy

WebSavvy specialises in Google AdWords marketing and was the first Australian company to be awarded Google’s Certified Search Partner status.

Founded by Mike Rhodes who is widely recognized as the leading Australian voice on Pay Per Click Advertising, the WebSavvy philosophy is simple: fast results for the best possible return on investment.

Their approach to integrated search marketing suits advertisers of all sizes and in addition to innovative Google AdWords campaigns, includes landing page design, tracking results and improving website conversion rates of websites.


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Nissan ripple effect brings some hope to football – mad northeast

The Irish Times – Friday, March 16, 2012

MARK HENNESSY

LONDON EDITOR: EVEN RESERVE derbies between Newcastle and Sunderland, the northeast of England’s biggest football rivalry, in the ground formerly known as St James’s Park attract crowds.

Last Thursday week, Newcastle fans tore up banners advertising its new title – the Sports Direct Arena – and threw them on to fans in front and the pitch below.

The referee had to call a temporary halt in proceedings.

Later that evening, fans attacked a Sports Direct store in Eldon Square to vent their fury.

On Wednesday, local fan Michael Atkinson was ordered to pay £100 compensation after he spray-painted “St James’s Park” on the wall of the city-centre ground.

Now banned from the club, Atkinson, an unemployed barman, has not been forgotten by fellow fans who have offered to help him pay the fine.

The club’s owner Mike Ashley has named the ground after his sports clothing and footwear company until he can find a corporate sponsor prepared to pay millions for the naming rights.

For locals, Ashley’s move is sacrilege. Deeply disliked, few give him any thanks for Newcastle’s improving finances – now down to a £3.9 million loss last year, helped by a £140 million loan from the businessman.

On a chilly Saturday night in March, Newcastle is not a place for the weak since shirtless young men and scantily-clad women moving between bars seem impervious to the cold.

Football is spoken about often, but even over pints locals chat about jobs – pointing in hope to Nissan’s decision in Sunderland to create 2,000 new jobs.

For nearly two centuries, the northeast of England was a manufacturing power-house before old ways and foreign competition brought a proud people low.

British politicians, bitten by predictions in the past that came back to haunt them, are fearful of ever talking about the appearance of green shoots in the economy.

However, in the northeast, there may just be some tentative signs of recovery and not just with Nissan – a company that arrived during the Thatcher years.

The so-called “Nissan effect” has led to a growth in the numbers employed in firms supplying the Japanese giant, with the Sunderland plant regarded as one of its most efficient operations globally.

Meanwhile, its presence helped to encourage Hitachi’s decision last year to build a factory to build new trains in Durham, employing 500 highly skilled workers.

The Japanese firm insists that it will go ahead with the Newton Aycliffe factory despite delays in the signature of a contract to build a new fleet of trains for the Great Western line.

Figures from revenue and customs show that local exports grew by the fastest amount to date during the final three months of last year, bringing the total for the year to a record £13.5 billion.

Elsewhere, statistics suggest that a quarter of firms in the north of England as a whole are offering apprenticeships – eight percentage points higher than the UK-wide average.

Half of all UK engineering apprentices in the UK over 25 are now employed by firms in the region, even if concern exists that older apprentices are being exploited.

Up to 1,200 local firms are now exporting – South Africa has become a recent favourite, while sales to Australia have tripled since the Emirates airline opened a direct connection to Dubai.

In the past, local business people point out that the region was dominated by a few large firms which provided work, but which often snuffed out the chances of smaller rivals. Today, they have been replaced by a web of smaller, more nimble replacements.

Even local shipyards, which turned to building oil platforms after demand for vessels went quiet, see hope. The Hadrian Yard in Wallsend is to invest £50 million to build foundations for offshore wind farms 24/7, employing 600 workers.

Nineteen local firms, which already employ 6,000 people in the region on the back of £400 million worth of investment, have come together to form Energi Coast to promote the northeast as a global hub for renewable energy hardware.

However, much remains to be done. Nearly 30 per cent of people in the northeast once worked for the public sector, where jobs are being lost because of the austerity cutbacks being imposed by the chancellor of the exchequer, George Osborne. Youth unemployment is a curse.

Once the preserve of skilled workers, unemployment queues in the region are now just as likely to be filled by former senior ranking managers and officials in a plethora of official bodies that have taken a knife to their operations.

However, the positive signals detected by some will come as little comfort to the 450 staff of the French pharmaceutical firm Sanofi, who were told on Wednesday that its plant in Fawdon in Newcastle is to close in two years.

Just three years ago, workers celebrated the opening of a new extension, believing the investment secured their futures. Now, the closure is blamed on the ever-increasing use of generic drugs by European Union health authorities, seeking to save where they can.

7Search will be in New York for Search Engine Strategies

The Billion Dollar Question: When Should Internet Providers be Liable for …

BERLIN, GERMANY - DECEMBER 28:  A participant ...

Image by Getty Images via @daylife

At the Music Tech Summit in San Francisco last month, John Perry Barlow, Co-Founder of the Electronic Frontier Foundation (EFF) and former Grateful Dead songwriter, responded to a question posed by Bob Weir, also of the Grateful Dead, about the distribution of music on the Internet as follows: 

“We just have to get the property model out of the picture.  It is not a good way to monetize something that can be infinitely duplicated at zero cost and infinitely distributed at zero cost.”

The EFF believes that because a digital file of a song or movie can easily be copied and distributed over the Internet for free, rights holders shouldn’t be compensated when millions of users choose torrent sites and other peer-to-peer (P2P) networks instead of paying for the song or movie.

Mr. Barlow ignores the costs involved in providing the distribution systems that make torrent sites and P2P networks possible, and the profits being made by the Internet Service Providers (ISPs), search engines and ad networks who provide that access.  Verizon invested $23 Billion (or $4,000 per subscriber) to build its super-high-speed FiOS network.  Google spends as much as a billion dollars a quarter on infrastructure and made $14 billion in profit over the last twelve months.  Further, more than 85 million broadband Internet subscribers in the United States pay an average of $41 a month for service, totaling $42 billion annually.  The EFF doesn’t insist that ISPs and search engines forego the profits from their investments, so why should content creators and owners be forced to do so?

Where is that money going?    According to a recent report, 18.8% of all internet traffic in Spring of 2011 was used for P2P filesharing.  These users were able to do so by paying average of $38 per month to ISPs for Internet access.  Further, Internet advertising revenues in the United States have grown to an average of almost $8 billion per quarter in 2011.  A quick review of any popular pirate search engine reveals ads from Fortune 500 companies, and in many cases targeted ads from ISPs appealing to high bandwidth users who illegally consume copyrighted content. 

Filesharing supporters, like the EFF, suggest record labels and movie studios drive infringement by not offering customers the options they want, bemoaning copying restrictions and limited availability.  The reality is users have the option to buy, stream, or rent content, and choosing filesharing over these options deprives the filmmakers, writers, directors, actors, and indeed tens of thousands of motion picture employees of their livelihood.  Indeed, Fast Five, the most stolen movie of 2011, was illegally downloaded almost ten million times in 2011, a loss of $40 million based on the $3.99 price to stream it on Amazon

Perhaps surprisingly, Congress had the foresight in 1998, even before the rise of Napster, to enact the Digital Millennium Copyright Act (DMCA) in an attempt to allow innovation and artistry to prosper together.  Although Congress had good intentions with the DMCA, the effect has been to allow tech companies to make a fortune at the expense of artists and media companies.

The problem with the DMCA lies in the “safe harbor” provision, section 512(i), which shields ISPs from liability for copyright infringements committed by their users if the ISP helps prevent infringements.  Specifically, ISPs cannot be held liable for infringements of their users as long as the ISP both implements and enforces a policy that provides for terminating the accounts of repeat infringers.

Unfortunately, ISPs have distorted the DMCA in identifying “repeat infringers” for purposes of determining which accounts should be terminated, and neither Congress nor the courts have provided much help to define the term.  Some ISPs have taken the position that before they are required to remove a user’s Internet access, the user must have been found liable for copyright infringement after legal proceedings on more than one occasion.  This is the most extreme version of the ISPs’ definition of “repeat infringer,” but even less extreme versions of the definition fall short common-sense meaning – a subscriber that repeatedly infringes.

Considering the potential length of a proceeding before a determination of infringement is made, any reading of the statute that requires an actual adjudication (or anything close to it) would make the requirement that ISPs implement policies to obtain “safe harbor” protection virtually illusory in nature.  Instead, the procedures set forth in the DMCA warrant a conclusion that at least two notices of infringement should require an ISP to terminate a user’s account or face liability for the infringements. 

Rex Direct Net Selects Cake Marketing to Provide Tracking and Analytics for …

NEWPORT BEACH, CA–(Marketwire – Mar 9, 2012) – Cake Marketing, the SaaS division of Accelerize New Media, Inc. (OTCBB: ACLZ), announced its partnership with Rex Direct Net, a leading performance based marketing agency focused on lead generation, call center, affiliate, pay-per-call and mobile marketing. Under the terms of the agreement, Cake Marketing provides the tracking and analytics infrastructure for Rex Direct Net enabling the expansion of network operations and the creation of new streams of revenue. For over a decade Rex Direct Net has focused on verticals ranging from legal, healthcare, insurance, online education and home improvement. The design of the Cake Marketing platform tracks all conversions from each revenue channel in real-time, displayed in a unified dashboard thus saving time and increasing efficiency for advertisers, publishers and the internal operations team.

According to eMarketer, by 2015 advertisers will spend $132.1 billion annually for online advertising, as advertisers are shifting their investment in online advertising across multiple channels to drive greater lead generation, customer acquisition and revenue. Seamless third party integrations and a robust user interface generate greater return on investment for Cake Marketing software clients. Online marketers now have the ability and opportunity to break into niche markets such as pay-per-call and mobile marketing.

“When laying the blueprint for our technology platform, we strategically built the foundation for a scalable solution that can be molded to fit unique and innovative online marketing business models,” said Jeff McCollum, President of Cake Marketing. The Cake Marketing platform can seamlessly fit the needs of the small-scale, entry-level marketer as well as large-scale brands and advertisers looking to grow their business model and expand into new markets.

Cake Marketing’s feature rich platform offers a suite of services designed, built and tested for the online advertiser looking to optimize revenue and increase efficiency.

“The partnership with Cake Marketing has opened up a multitude of revenue generating opportunities for Rex Direct Net by integrating our call center, pay-per-call and mobile marketing channels. Cake Marketing’s single dashboard simplifies set up and reporting for partners and clients alike. I could not imagine running my company successfully without a reliable hosted software solution. It is essential to our business,” said Jennine Rexon, President of Rex Direct Net.

The Cake Marketing Software-as-a-Service affiliate tracking and lead distribution platform provides the foundation for performance based marketers, agencies, and advertisers to successfully track and manage their online network operations. In addition, Cake Marketing’s robust API allows for seamless integrations with a multitude of third party services for companies expanding their marketing initiatives.

Additional Information

About Cake Marketing
Cake Marketing is a highly scalable SaaS (Software-as-a-Service) platform providing a comprehensive and complete online tracking solution for advertisers — from acquisition through conversion. Cake Marketing is a tracking platform available to clients based on a monthly license and usage fee. Easy-to-use wizards and real-time reporting guide users through every step of managing and optimizing campaigns. Seamless integration with other services through a developed API eliminates bottlenecks while increasing return on investment for advertisers. For more information or a demo please visit www.cakemarketing.com or call 949-548-CAKE.

About Rex Direct Net
Rex Direct Net is a performance based marketing agency with over a decade of experience running a business across multiple channels and verticals. Technical innovation, industry knowledge and experience lay the groundwork for the Rex Direct Net business model. The company supports its clients with valuable and leading edge strategies to grow their businesses while managing risk and reward. Solutions include affiliate marketing, pay-per-call, lead generation, call center and mobile marketing. Rex Direct Net has been named by numerous publications as one of the top Women Owned businesses in New Jersey, and Jennine Rexon as a leader within the performance marketing industry. For more information please visit www.rexdirectnet.com or call 888-572-3244.

Use of Forward-looking Statements

This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that our software allows clients to grow their business model, expand into new markets and produce increased returns, or describe the growth potential for our services or in online advertising revenue, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media’s reports filed from time to time with the Securities and Exchange Commission.

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