Category: News (page 29 of 1505)

Los Angeles, CA (PRWEB) July 12, 2011

Two of the nation’s leading group dental practices, Midwest Dental and Kool Smiles, will share proven marketing strategies that increase production and profitability at 1-800-DENTIST’s Dental Marketing Summit. The summit will be held on July 18th 19th at 1-800-DENTIST’s Los Angeles headquarters.

The Dental Marketing Summit features key industry experts with 50+ years of combined experience in marketing: Fred Joyal, Co-Founder of 1-800-DENTIST®, Gregg Coccari, CEO of 1-800-DENTIST®, and including Ralf Tomandl, 1-800-DENTIST’s Director of Business Development.

“We’ve been providing practices with the most powerful marketing tools in dentistry for over 25 years,” says Fred Joyal, Founder of 1-800-DENTIST®. “We look forward to helping group practice pioneers like Midwest Dental and Kool Smiles stimulate new growth for their affiliates.”

Midwest Dental, a leading dental practice management company, provides a full range of management, administrative and financial services to 85 offices in six states. Kool Smiles is one of the nation’s largest dental networks, providing quality dental care to children and families in underserved communities.

As a current member of 1-800-DENTIST’s Pay-Per-Lead plan, Midwest Dental receives patient leads every month, choosing the number of leads they wish to send to each practice. Pay-Per-Lead is perfectly suited to help group practices effectively manage their investments and maximize their returns by giving members complete control over the quantity of leads their affiliates receive – and the tools to track leads in real time. This year, 1-800-DENTIST is spending $50 million in advertising to generate over 8 million patient leads.

“1-800-DENTIST has been a powerful asset to Midwest Dental,” says Karen Flug, COO of Midwest Dental. “We’re thrilled to learn new strategies that increase productivity and take our affiliates to the next level of growth.”

About 1-800-DENTIST

Founded in Los Angeles, California in 1986, 1-800-DENTIST is the #1 lead generation company in dentistry. The company has matched over 7 million patients with member dentists through its 24/7 call center and via their websites: 1800dentist.com, dentalreferral.com and dentistry.com. Futuredontics, Inc., is the parent company of 1-800-DENTIST, as well as Patient Activator®, each responsible for filling a different need in the marketing of a dental practice. For more information, visit www.1800dentist.com.

About Kool Smiles

Kool Smiles is a leading dental health provider dedicated to expanding access to quality dental care for children and families in underserved communities. Kool Smiles dentists are proud to offer care to kids and adults with almost any insurance plan, including State Children’s Health Insurance Program (SCHIP), Medicaid and Tricare. Nationally, 97% of Kool Smiles patients plan to return and refer their friends and family. Kool Smiles also provides oral health education programs through partnerships with community schools and organizations.

The alarming state of oral health today is the foundation upon which Kool Smiles has built its mission and vision. Despite the United States’ status as the wealthiest country, the former U.S. Surgeon General concluded that oral care is the #1 unmet healthcare need for children. Over 50 percent of 5- to 9-year-old children have at least one cavity or filling, and that proportion increases to 78 percent among 17-year-olds. Oral health is essential to the general health and well-being of children and plays a critical role in their ability to succeed in school and acquire positive self-esteem.

To learn more about your options for children’s dentistry or to find a local Kool Smiles dentist, please visit www.MyKoolSmiles.com.

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For the original version on PRWeb visit: www.prweb.com/releases/prweb2011/7/prweb8638598.htm

WhitePages.com has long been a resource for quickly looking up people and local businesses, even if all you have is a phone number. But now the company is taking a page from Foursquare, Groupon and Google Places with a new pair of hyperlocal initiatives.

One is a free mobile app dubbed “Localicious” for searching some neighborhoods nationwide; the other is an online service that lets users look up who their neighbors are in a given area or building. The idea behind both is to leverage the WhitePages’ information database of 200 million Americans and 20 million business listings to drive user interaction beyond basic look-up data.

In the case of Localicious, that means tapping into the growing number of smartphone owners who are using their devices to find nearby restaurants, shops, and movie showtimes, as well as see what their friends are doing. To that end, the new Localicious app for Android devices integrates tips, trends and reviews from Foursquare to add the geo-social dimension WhitePages lacks.

To Foursquare’s standard check-in service, the app also adds the ability to “pre check-in” to places by setting a check-in ahead of time to trigger arrivals at chosen venue. The aim is to ‘set it and forget it’ so people are not busy with checking in on their handsets when they meet friends.

WhitePages also touts the ability to search any neighborhood — a feature that helps set it apart from other check-in and location-based apps available. “It’s not just where you’re at, but where you’re going. That’s where we come in,” said Kevin Nakao, chief operating officer of WhitePages.

In addition to being able to look up some 80,000 different neighborhoods around the country, Localicious allows users to search according to 25 categories, including pizza, bars, dentists, lawyers and hospitals. It also offers a list of “popular” nearby businesses based on an analysis on WhitePages search data.

When it comes to monetizing the new app, the company plans to rely on performance-based advertising options like pay-per-click or pay-per-call, as well as ads tied to location-based actions like getting directions or check-ins. But to make that model work, WhitePages first has to get people to download and start using Localicious.

In that regard, Nakao said the company chose to launch on Android rather than the iPhone because the Google platform has been growing much faster with its existing WhitePages and Caller ID apps. “We’re seeing as many customers on Android as [Apple’s] iOS,” he said. Android is the most pervasive smartphone operating system, with an estimated 38% of the U.S. market as of May, according to comScore and Nielsen.

Nakao added that the more extensive review process for iOS apps can interfere with the timing of marketing campaigns. The company plans to promote Localicious with online display ads as well as video and social media efforts.

WhitePages’ other new offering focuses on neighbors as much as neighborhoods. It maps a user’s location and neighborhood to a aerial view and provides contact information for surrounding households, including name, mailing address, and phone number. While some might find the new “Neighbors” service a bit creepy, the goal is to help people more easily connect with those living nearby.

According to a Harris Interactive poll commissioned by White Pages, 67% of Americans want to know their neighbors better, but only 41% know their neighbors’ first names. To extend the “get to know your neighbor” idea, WhitePages has partnered with National Night Out to help people throw block parties using the service.

By clicking on house icons near a neighbor’s listing, users can select people to invite and WhitePages will actually send out up to 80 print postcards to which recipients can RSVP via a designated site.

WhitePages database information will go into the Neighbors service, which users will access through an “Address Neighbors” tab on the home page by default. But as with existing listings, people can edit their contact information or remove it from Neighbors. To the extent that people use the service to host block parties or meet up with neighbors, it becomes another vehicle for WhitePages to sell display advertising against.

This article is part of a series of posts about DEMO alumni and news of their progress. Integrate launched at DEMO in Fall 2010. Check out more at DEMO.

You’ve heard of pay-per-click, where an advertiser pays a content site for every time their ad is clicked, but have you heard of pay-per-like? No, this is not friend finding at its saddest; it is ad marketplace Integrate’s newest form of performance-based advertising.

Performance-based advertising allows advertisers to enter into an ad campaign only promising to pay an ad seller based on how many “interactions” they glean. Integrate defines these “interactions” as clicks, texts, live transfers (telemarketing), inbound calls to a company, or leads, which is when a potential customer willingly fills out and submits personal information. The newest types of interaction supported are Facebook likes and Twitter follows.

The “pay-per-like” model is only available on digital outlets through display channels (such as banner ads), mobile ads, social ads and e-mail. The targeted customer clicks one of these ads and is taken to the company’s Facebook fan page. Integrate monitors this and only charges if the customer actually “likes” the page instead of navigating away. And though the new pay-per-like feature was released only about 60 days ago, Bloom says that 10 percent of his current clients already use the service.

The popularity of sites like TwitterGrader, PeerIndex and Klout, which recently raised an $8.5M round from venture firm Kleiner Perkins, show the pressure companies face to keep up with competitors socially and their willingness to shell out advertising cash to increase their social following.

“It could even become bigger than e-mail marketing,” predicted Jeremy Bloom, co-founder of Integrate. Advertisers have long seen the value of social media, but now social is an investment and not just a communication service.

On the whole, Integrate is similar to Google Adsense in that it requires payment on a performance-based system. However, unlike Google Adsense, Integrate’s performance-based campaigns also expand into traditional marketing outlets. Traditional outlets include print, outdoor (billboards), television, radio, and on the digital front, mobile devices (in-app advertising) and the internet.

As an interesting aside, billboard on a performance-based model works by targeting companies like CBS Outdoors that often see 20% of their ad space go unsold. They take a cut, allowing Integrate to use the space for performance-based campaigns that call for patrons to text a number. The number of texts made to that phone number determines the advertiser’s bill.

Brian Solis, Principal at the Altimeter Group, however, is skeptical on how effective the new pay-per-like campaigns will be after the like is initiated. “Consumers are learning the power they wield in social networks and it’s just a matter of time until a like results in an unlike,” said Solis. “The onus is on the brands, however, to keep the connections and nurture them into engaged and loyal communities.”

The skepticism is valid. How many times have you gone through your Facebook pages and cleaned house? It is like a spring-cleaning of fan pages you once clicked due to a campaign that promised instant gratification. Solis does, however, admit that the model is “desirable.”

Currently, Integrate’s revenue is split 50-50 between on and offline advertising. The company expects that social campaigns will creep into that revenue gauge as their own entity. Users of Integrate’s services include Citrix, Quiznos, New York Life, and more. Google Adsense does compete with Integrate on a few levels, but overall the market is still open for competitors.

Since showing off its product at the DEMO conference in 2010, Integrate has gained more than 100 employees, and it opened an office in New York last February.

Got six minutes to launch your game changer? We’re finding top shelf thinkers from around the world ready to showcase their products at DEMO Fall, on the same stage where companies like Netscape, TiVo, E-Trade, and Java got their start. After you sweat out your six minutes of fame, head off the the DEMO pavilion to chat with potential investors, partners and show off the goods.  Apply for your spot here. Demo Fall 2011 is located at the Hyatt Regency in Silicon Valley, September 12-14.

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Tags: advertising, Google Adsense, Social Media

Companies: Altimeter Group, CBS Outdoors, Citrix, Google, Integrate, New York Life, Quiznos

People: Brian Solis, Jeremy Bloom, pay-per-click, pay-per-like

NEW YORK, July 12, 2011 /PRNewswire/ — OfferMobi, the first and leading US-based performance marketing ad network for mobile advertising campaigns, today announced several milestone achievements that the company has reached since its launch one year ago.

For more information on OfferMobi, including a listing of customers, service offerings and recent company news, visit www.OfferMobi.com.

OfferMobi is the first USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 11,000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, App, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own  leading mobile destinations, popular App owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis. For more information, visit www.offermobi.com.

Media Contact:
Matt Rizzetta
North 6th Agency
212-334-9754
mrizzetta@n6a.com

RELATED LINKS
http://www.OfferMobi.com

PHOENIX, July 11, 2011 /PRNewswire/ — The following statement is being issued by Lavoy Chernoff, PC and Udall Law Firm, LLP, regarding the proposed settlement of the class action Starkle Ventures, LLC v. United Artists Theatre Circuit, Inc. and American Blast Fax, Inc.

In September 1999 United Artists Theatre Circuit, Inc. (“UA”) and American Blast Fax, Inc. (“ABF”) sent a fax advertising discount movie tickets to phone numbers in Maricopa County, Arizona.  Plaintiff filed a class action lawsuit against UA and ABF alleging the facsimile advertising violated the Telephone Consumer Protection Act, 47 U.S.C. section 227.  The Court certified the class, which consists of those who received the fax.  

Plaintiff has entered into a proposed settlement with UA (the “Settlement”).  The Settlement creates a fund in excess of $6.8 million to pay class members, costs of suit, attorneys’ fees and class representative incentive awards.

If you held (as of September 1999) one or more fax numbers on the list used to send the facsimile advertisement, you may be entitled to receive money pursuant to the Settlement or, if the Settlement is not approved by the Court, through continued litigation in the case.  You could potentially receive as much as $500 per facsimile number that you held from the Settlement.

To determine if your fax number is on the list, you should visit the website or call or write us (see below).

IF YOU BELIEVE THAT YOU HELD A NUMBER ON THE LIST AND WISH TO SHARE IN THE SETTLEMENT (OR, IF THE SETTLEMENT IS NOT APPROVED, FROM ANY RECOVERY THROUGH CONTINUED LITIGATION), YOU MUST A FILE A CLAIM FORM BY SEPTEMBER 26, 2011.  

IF YOU WISH TO EXCLUDE YOURSELF FROM THIS CLASS ACTION, YOU MUST FILE AN EXCLUSION FORM BY SEPTEMBER 15, 2011.

IF YOU DO NOT EXCLUDE YOURSELF, YOU MAY OBJECT TO THE PROPOSED SETTLEMENT.  YOU MUST OBJECT BY SEPTEMBER 15, 2011.  THE COURT WILL HOLD A HEARING ON SEPTEMBER 26, 2011 AT 1:30 P.M. AT 201 WEST JEFFERSON, ROOM 704, PHOENIX, ARIZONA, 85003 TO DECIDE WHETHER TO APPROVE THE SETTLEMENT.

THIS NOTICE IS A VERY BRIEF SUMMARY.  PLEASE REVIEW THE FULL NOTICE ON THE WEBSITE OR CALL OR WRITE TO THE ADDRESS BELOW.  YOU MAY ALSO OBTAIN CLAIM AND EXCLUSION FORMS ON THE WEBSITE.

www.azfaxclassaction.com; (877) 495-7963; Starkle Ventures v. United Artists, c/o GCG, Inc., P.O. Box 9746, Dublin, OH, 43017-5646

SOURCE Lavoy Chernoff, PC; Udall Law Firm, LLP

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RELATED LINKS
http://www.azfaxclassaction.com