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Paid search producing positive results for hoteliers | By David M. Brudney, ISHC

Paid search such as Google AdWords and pay-per-click (PPC) is generally a tactical outlet for driving short-term bookings – – a direct response advertising tool that allows hoteliers to achieve strong potential revenue. Paid search links search guests to hotel website booking engines. Paid search including AdWords is special, too, because of the value represented […]

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Paid search producing results for hoteliers

Paid search advertising is becoming more commonplace with hotel marketers as a cost-effective, high-yielding e-marketing tool to help drive consumers to their respective website booking engines. Paid search, such as Google AdWords and pay-per-click (PPC), is generally a tactical outlet for driving short-term bookings—a direct-response advertising tool that allows hoteliers to achieve strong potential revenue. […]

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Phoenix New Media CFO: Lite-Blogs Will Become a Dominant Social Media Product

iChinaStock Sina Q2 Financial Report: Weibo Incurs High Costs, Reaches 200 Million Registered Users Tudou’s IPO Road Show [Slideshare] Phoenix New Media CFO: Lite-Blogs Will Become a Dominant Social Media Product CCTV Attacks Phony Results in Baidu’s Paid Search Results Interview with Home Inns CEO: Motel 168 Will Thrive in Two Years (iChinaStock News) At […]

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Improve ROI on your PPC advertising campaigns

It is well known that pay per click marketing campaigns can be expensive and time-consuming. The ultimate reward of a fantastic ROI (return on investment), however, makes it all worth it. Writing for American Express Open Forum, Stacey Politi has created a list; featuring ten steps that can be taken to improve pay per click […]

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Buy and Sell Ideas Based on Big Movers in the Consumer Sector Last Week

Sohu: Underappreciated Company in the Midst of a Brand Reinvention Mon, Aug 8 by Jiang Zhang

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