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Cruise Firm Finds Smooth Seas in Pay-Per-Call

Mike Monahan was facing a problem. Monahan directs marketing and e-commerce for CruiseOne and Cruises Inc., two Fort Lauderdale, FL-based companies selling cruises on major ship lines as subsidiaries of National leisure Group. And his advertising was starting to underperform.  

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Judge Declares Mistrial in FindWhat.Com, Inc. Patent Infringement Case

FORT MYERS, Fla.–(BUSINESS WIRE)–May 12, 2005–, Inc. (NASDAQ:FWHT) today announced a California jury was unable to reach a verdict in its patent infringement dispute with Overture Services, Inc., a wholly owned subsidiary of Yahoo! (YHOO), and the Court declared a mistrial.

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Espotting denies pay-per-call link

The claim was made by search marketing firm Think UK earlier this month. However, in a statement issued today, Mike Kerans, senior vice president and general manager of pay-per-call at said: “We are looking at launching pay-per-call in the UK, but have not announced timings or agency partners we will be launching with.”

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Ingenio gives cybersurfers ability to find local ads

YOU NEED a lawyer fast. Or you want to send out for a Chinese dinner. Chances are, if you have a broadbandconnection, your computer is on and you will turn to your browser to find what you want in your neighborhood before you turn to the telephone book. Once, the printed Yellow Pages were the […]

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Pay-Per-Call: A Smarter Way to Advertise

Pay-per-call has been one of the trends in online marketing recently. In fact, pay-per-performance advertising, overall, is gaining ground as more and more businesses discover the high value proposition it provides. Different search engines are incorporating this type of marketing, including AOL search, InfoSpace and Marchex, who have a combined total of 1.3 billion searches […]

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