Pay Per Call Advertising, Marketing & Affiliate Education.
YOU NEED a lawyer fast. Or you want to send out for a Chinese dinner. Chances are, if you have a broadbandconnection, your computer is on and you will turn to your browser to find what you want in your neighborhood before you turn to the telephone book.
Once, the printed Yellow Pages were the only place to go for local advertising.
Now, people are clicking onto Internet search engines.
http://findarticles.com/p/articles/mi_qn4176/is_20050509/ai_n15827543/
Pay-per-call has been one of the trends in online marketing recently. In fact, pay-per-performance advertising, overall, is gaining ground as more and more businesses discover the high value proposition it provides. Different search engines are incorporating this type of marketing, including AOL search, InfoSpace and Marchex, who have a combined total of 1.3 billion searches a month.
http://www.practicalecommerce.com/articles/326-Pay-Per-Call-A-Smarter-Way-to-Advertise