Pay Per Call Advertising, Marketing & Affiliate Education.
Google is testing a pay-per-call feature in ads appearing on its search engine results pages.
Some searchers have begun to see a phone icon next to the company’s sponsored listings. By clicking on the icon, they can enter a phone number and click a “Connect for Free” button to be linked up to the other party…
DALLAS — Personal-injury lawyer Frank Frasier wants the world to know about his business but didn’t think much of the search-based Internet advertising that’s all the rage these days. Potential clients wouldn’t learn much about him through it, he figured, and he really can’t tell if they have a case without speaking with them directly.
http://www.usatoday.com/tech/products/services/2005-09-05-pay-per-click_x.htm
Mike Monahan was facing a problem. Monahan directs marketing and e-commerce for CruiseOne and Cruises Inc., two Fort Lauderdale, FL-based companies selling cruises on major ship lines as subsidiaries of National leisure Group. And his advertising was starting to underperform.
http://directmag.com/directtips/CruiseOne_pay_per_call/
FORT MYERS, Fla.–(BUSINESS WIRE)–May 12, 2005–FindWhat.com, Inc. (NASDAQ:FWHT) today announced a California jury was unable to reach a verdict in its patent infringement dispute with Overture Services, Inc., a wholly owned subsidiary of Yahoo! (YHOO), and the Court declared a mistrial.
The claim was made by search marketing firm Think UK earlier this month.
However, in a statement issued today, Mike Kerans, senior vice president and general manager of pay-per-call at FindWhat.com said: “We are looking at launching pay-per-call in the UK, but have not announced timings or agency partners we will be launching with.”
http://www.netimperative.com/news/2005/05/10/Espotting_denies_link/?searchterm=None