Google Pulls Click-to-Call
http://www.techcrunch.com/2006/11/21/google-pulls-click-to-call/
Category: News (page 1502 of 1505)
Last year he paid Yahoo! Inc. (YHOO )and Google Inc. (GOOG ) a total of $2 million in advertising fees. The 40-year-old entrepreneur believed the celebrated promise of Internet marketing: You pay only when prospective customers click on your ads.
http://www.businessweek.com/magazine/content/06_40/b4003001.htm
Verizon Offers Pay Per Call Solution One ad, highest bidder gets calls.
http://www.bgtheory.com/blog/verizon-offers-pay-per-call-solution/
But for many businesses, pay per click has been a letdown. For one thing, between 20 and 50 percent of clicks are estimated to be made by people who have no intention of buying–and many are outright fraudulent. And the price of keywords is soaring; popular terms on Google cost an average of $1.95 per click.
http://www.inc.com/magazine/20060301/handson-technology.html
The pay-per-call market will more than double each year for the next five years, with revenues surging to $3.7 billion by 2010, according to a new forecast by the Kelsey Group.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=40022