Archive | News RSS feed for this section

Cheaper Clicks from AdWords Coming?

Google’s average revenue per click from AdWords’ advertisers dropped for the first time in two years for the quarter ended Dec. 31, 2011, according to Reuters. Analysts projected a 3 percent increase in cost-per-click revenue, but Google reported an 8 percent decrease. As a result, many advertisers are wondering (a) if this is merely a […]

Read more

Cheaper Clicks from AdWords Coming?

Google’s average revenue per click from AdWords’ advertisers dropped for the first time in two years for the quarter ended Dec. 31, 2011, according to Reuters. Analysts projected a 3 percent increase in cost-per-click revenue, but Google reported an 8 percent decrease. As a result, many advertisers are wondering (a) if this is merely a […]

Read more

Real Estate Online Marketing – Social Ads vs Banner Ads

Back At You reviews the state of the ad market for small business. Analyzing the effectiveness of Social ads vs banner ads. Los Angeles, CA (PRWEB) January 31, 2012 Back At You, a social media marketing company focused on creating and executing online marketing strategies for small businesses, reviews the state of online advertising as […]

Read more

Refining the digital newspaper model

Let’s come back to the business model question. My 15 January column featuring a simple model for digital newspapers triggered a number of emails and comments, many questioning my assumptions (my thanks to readers of the Monday Note who take the time to make insightful contributions to the discussion). Let’s see if we can sort […]

Read more

Gannett’s CEO Discusses Q4 2011 Results – Earnings Call Transcript

Question-and-Answer Session Operator [Operator Instructions] And we’ll go first to Alexia Quadrani from JPMorgan. Alexia S. Quadrani – JP Morgan Chase Co, Research Division Can you just give us a bit of color, if you can, on how we should be viewing newspaper publishing expenses for 2012? And then with your debt so low, your […]

Read more
Page 10 of 1,506« First...89101112...203040...Last »