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Interactive ads – handy or creepy for consumers?

Internet advertising is a big deal and getting bigger – generating almost $3 billion in revenue per year here in Canada. According to the latest available figures from the Interactive Advertising Bureau of Canada, “In 2010, online ad revenues surpassed daily newspaper ad revenues. As a result, the Internet is now second only to Television […]

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Top 10 PPC Campaign Mistakes

PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Below lists the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold. 10. Not Using Geographical Targeting Whether you’re an international conglomerate or a […]

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Media Alert: AMR International Lead Generation Report Features SalesPortal

ShareThis Email PDF SalesPortal SalesPortal is listed as an example of innovative technology in lead generation. Redwood City, CA (PRWEB) March 20, 2012 SalesPortal, a pay per call advertising network for businesses with contact centers, is included in a new AMR International research paper, entitled “Opportunities in lead generation: what every publisher and investor should […]

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CPX Bundles Together Social Advertising Services

Comment Print Article Email Permalink Written on Mar 21, 2012  Author Brian LaRue  | Share CPX Bundles Together Social Advertising Services ADOTAS – Digital advertising company CPX Interactive has rolled out a new suite of social media ad strategies, as the company announced late yesterday. It’s not an entirely new set of services, but the […]

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Comcast Ventures leads $11M in ad-platform Integrate

There’s a new advertising solution in town and it’s far more ambitious than the typical point solutions that focus on mobile, or social, or TV, or video. This one is designed to be an entire soup-to-nuts advertising platform. Co-founded by Jeremy Bloom, a two-time World Champion and Olympic skiier, who also played in the NFL, […]

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